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www.anlicker.de: Zahlen
Umgang mit statistischen Daten

  • Die Veröffentlichung statistischer Daten ist ein wesentlicher Aspekt bei der Präsentation einer Organisation in den Medien und für die Darstellung als kompetenter Partner gegenüber Experten, Mulitplikatoren und Fachgremien.
  • Wie in der Werbung gilt auch für die Öffentlichkeitsarbeit der Grundsatz der Wahrheitspflicht.
    Alle Zahlen, Fakten und statistischen Daten, die wir bekannt geben, müssen wahr sein, und sie müssen Prüfungen standhalten.
  • Werden unterschiedliche Zahlen und "Fakten" veröffentlicht, führt dies zu Irritation, kritschen Nachfragen und letztlich zu Mißtrauen.

 



(c) Alexander Anlicker