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www.anlicker.de: Warum Öka
Warum Öffentlichkeitsarbeit?
  
Ziel der Öffentlichkeitsarbeit ist es, die Aufgaben und Ziele der Organisation darzustellen. - Die Bevölkerung muss den Namen der Organisation mit ihrem Programm in Verbindung bringen. 
 - Je bekannter die Organisation ist, desto mehr Mitglieder und Finanzmittel bekommt sie. 
 - Jede Gruppe ist auf ein gutes Verhältnis zur Verwaltung angewiesen. 

(c) Alexander Anlicker